My Account
Tiger has grown from strength to strength and has seen re-invigoration from time to time to bolster its growth in a highly competitive value biscuit category. It is one of the biggest brands in the kids segment and symbolizes fun and energy on one hand and health and nutrition on the other.
Tiger re-invented itself in November 2012, to revolutionize the concept of kids' nutrition in the country. This new position of Tiger is embedded in its every element of marketing mix and across all formats of Glucose, Krunch cookies and Creams. The product has undergone a complete formula change to include growth nutrients like iron, calcium, folic acid, vitamin A and D which are required for growing kids.
Tiger re-invented itself in November 2012, to revolutionize the concept of kids' nutrition in the country. This new position of Tiger is embedded in its every element of marketing mix and across all formats of Glucose, Krunch cookies and Creams. The product has undergone a complete formula change to include growth nutrients like iron, calcium, folic acid, vitamin A and D which are required for growing kids.
