Building on the foundation of 25 years, Clinic Plus continues to play the role of an ally to the mother, helping her in her role as a NURTURER to her child. Our shampoos have a unique milk protein formula which makes hair 30x stronger*. This allows the mother to give the daughter the freedom to do whatever she wants with her hair. This freedom further strengthens the bond between the mother and the daughter. Thus, our promise - 'Mazboot Baal Mazboot Rishte'. Testament to the love of the consumers - we were adjudged as the 3rd most trusted brand across industries by Brand Equity, thereby making us the most trusted hair care brand in the country.